Are you familiar with the idea of advance publicity? Big events are typically preceded by a marketing campaign to generate interest. I had one of my own. Do you recall the mission of John the Baptist? He came before me to prepare the way for me. I could hardly have picked a more unlikely character. John was the consummate outsider, in location, in manner of dress, and in diet. Yet I said that there was none greater born among women, and that was a strong statement coming from me. Do you think this was a one-time task? It was not. Are you willing to be an outsider as a voice crying in the wilderness, prepare ye the way of the Lord?
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