Are you familiar with the cost/benefit ratio? This is used by accountants and other money managers to determine if a purchase is a good deal. To do the math both the costs and benefits must be reduced to monetary measures. But there are cases where one or both cannot be assigned a dollar value. But the principle still applies. Even in the world of business managers know the value of employee morale although it is hard to express in monetary terms. I spoke of a man who started a tower and was unable to finish it, and a man who put his hand to the plow without counting the cost. Do you understand the costs and benefits of following me involve more than money?
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